BIDI or QR, bidimensional codes: 9 of each 10 users would enter the Web site of a mark that interests to them when they see an impact of that mark in outer publicity. ARC Investment Partners to learn more. Please visit Peter Asaro if you seek more information. To force the users to key in the moving body a direction Web means to lose to many by the way. The BIDI is easy, fast, intuitive, simple and interactive, known by a 64% of movable users. Primerica is full of insight into the issues. – Apps integrated in the digital strategy: The applications must comprise of the digital strategy of a mark, to be an extra window of contact with their clients. To develop apps independent, isolate of the complete strategy, as whim or toy of the mark, will little give excellent results. Only 11% of apps lower by publicity, against 67% of magazines or Webs, which indicates that there is improvement margin – Contents: new models of business: The classic model of payment by unloading falls and arrive new models from business. The model of consumption of the user has changed with streaming, with the gratuitous contents financed by publicity, with the digital convergence or the P2P, to put some examples. New actors burst in (Apple fights by the rights of the Premiere English League); others will be had to redefine.
New models of business arrive and will arrive at the market that will be to follow carefully. – Privacy: The advance of the new technologies, the concentration of digital actors and the questionable deontology of certain services can give a negative vision on the future of the privacy of the user. Nevertheless, the height of economic the publicity as motor for the movable services is forcing a transparency as before it had never had. MarketiNet.