The home of international trade as a starting point, is important indicate that production, international trade and finance are the three main pillars of the global economy. Now well, gave our ancestors has what grew was re-born and thus was born the production. Then what was left of the sowing exchanged; thus defines the principle of trade. Trade born in the fiefs and the European castles. Local trade fair are passed to the regional fair and thence to the international. The first modern pre history of international trade are set at the Mediterranean exchange of the middle ages, in which Genoa, Venice and Pisa stand out as a result of the last crusade. These Nations served as a liaison with the East for marketed silks, spices, Silver Gold and porcelain. The Flemish Region of Flanders, commercialized consumer products: wool in gross, cloths and dyes.

Between 1300 and 1450 the predominance of the Flemish square of Bruges (Belgium) was overwhelming. Since witches are they linked begin trade fairs with Castilla, cities of Germany and Scandinavia. The formation of the colonial empires with exploration, factories and colonization by Spain and Portugal was born real world trade. Circulated new goods and precious metals. However these two Nations could not be consolidated as industrial and commercial metropolis. Arise a generation of big bankers known as the Fuggers in Germany. The Netherlands is organized in real companies, creates processing industries; in Amsterdam, the first commercial bank is created and operates the first stock exchange.

Wars between France, the Netherlands and Spain facilitating the emergence of England as a new commercial power. The British founded the thirteen colonies (first United States) ensure territorial bases in the Lesser Antilles and their ships embarked cotton, sugar, tobacco and slaves to Europe. England was consolidated in the great commercial Empire by exclusivity in its shipping routes. British hegemony and the era of free trade England takes the lead to other Nations and imposes its domain everywhere.

Hundreds of marketing strategies through our world today. With only list them we bored enough as to which you do not read this article, and will as this would not be a good strategy, today tell you just about the most unusual strategy The Hoax Marketing in Spanish means marketing joke and it is today used by several new clothing brands in the world due to its recognized effectiveness to capture the attention of millions of people. This strategy is to satirize or exaggerating a situation of great public impact, and reflect on a new product, in our case, on a garment. A perfect example is Alessandro Ferrari fashion designer. He was inspired by the famous headbutt Zinedine Zidane applied him to Marco Materazzi in the final of the cup of the world of Germany to make the logo of a collection of clothes. Said logo shows the image of a man who is hitting a headbutt to another. The clothing line is called Xqua, which is a play on words with the question why, in Italian Zidane?.

Many children’s clothing brand introduce original element to lift their marketing strategies. The web page of the collection says that this is the brand born from the most famous headbutt of all time. He adds that the Act of the French footballer is a good excuse to ponder why so many acts of violence.

Elena Martin, Director of Operaciones de Aplus Field Marketing in any Field Marketing campaign is the key to having professionals who face convey the message to the consumer end connect with the consumer has become one of the tasks of the companies today: look for new channels that get this more direct communication with the potential buyer. From this aspect the arrival of Field Marketing has become this salutary lesson that has much boosted the point of sale. From Aplus Field Marketing, Elena Martin, its Director of operations, explains how managed a Field campaign marketing have perfectly motivated professionals is key in any campaign of Field marketing. They become a tool of communication that helps transmit messages from brands face to consumers in the own point of sale Aplus Field Marketing already done campaigns for Canon, Mini, Sage or Lilly to cite only some companies that currently works with what objectives is developed a Field Marketing campaign for the client? It is normal that the client hire a Field Marketing action, when looking for new forms of communication, more direct, more evident and behave with more active consumers, which means that the client wants to its last business link to generate concrete, operational and measurable action. It may be to generate sales, presenting a product, let him know, collect data bases, etc..

. What is the key to being able to capture the attention of the consumer at the point of sale? Create sensations, experiences, to interact, to the consumer who enters our store has a great experience and if our product in a linear with many others we have to do that you transmit far more with the actions of Field Marketing, this moved perfectly in the shops in New York. There you can find a whole experience at a point of sale, a store of 4 plants only by turning environment to M & M chocolate, or an experience like the Apple store.

As begin a campaign of Marketing Online when think about online marketing, must remember that their concepts differ not much traditional marketing. Although many consider the somewhat novel online marketing, this far from being true. Actually, the only thing novel is the speed in which the advertisers in all industries and markets are turning to online advertising. However, the success of our web advertising campaigns will only be possible, if we follow the fundamentals of traditional marketing, since they are exactly the same. The only thing that changes is the channel.

One of the aspects of marketing processes that are often forgotten or overlooked is its link with the administrative part of the management of a company. Consequently, advertising online is much more than putting a couple of Adwords ads. Advertising actions must respond to a strategy, partly linked with sociology, and in part with the economy, which seeks to meet the need of customers in exchange for a profit. As a result, a campaign well-planned marketing is based on a market study, it is also our position in the same and the relationship that have our products versus those of our competition. The great advantage of online marketing is that it allows us to precisely quantify all the variables mentioned.

If something was missing to have a closer contact with clients, and thus detect possible demands and needs, they were social networks, and are here to stay. Thanks to them it is possible in a much more direct way to approach potential clients, in order to gather the necessary information that will help us to direct our strategies of production of goods and services. Perhaps one of the distinctive features of online marketing that this channel, more than any other, the issue of communication, i.e. how to communicate the advantages of our products and services, it is much more semantic in other channels. To say with an example, we could create a campaign of advertising graphics with images that do not they had nothing to do with our product (is very common, for example, promote a perfume with images of flowers or landscapes, not directly related with the perfume itself). But the marketing online the game rules oblige us to be much more textual and semantically related. Accordingly if you wish to promote a service or product-specific you don’t have no choice but to refer to this in a much more direct way, and with less room for metaphors. If you need to place this content on your site, can do so without problems, provided you cite as a source to source: press release sent by VPA.