The internationalization of marketing requires exact planning activities of a company. The company may directly or indirectly export (without agents or local importer). Licensing and franchising represent the next stage in the process of internationalization. Licensing refers to an agreement of the company with a partner who can produce the company license and sell sometimes in the target market. Franchising also allows the partner to take over the entire marketing concept of the company and perform abroad. A joint venture is a joint venture founded by the company entering into the international market and a local company.

For the internationalization company, this procedure reduces the financial risk. Also the local partner brings market knowledge, which may be useful for the market development. Called subsidiary sales offices in the guest market, that have the aim to intensify the marketing spot and control. If increase the sales figures in the target market and a higher number of products offered may, starts in many cases also a production site (production). The last step in the process of internationalization is the subsidiary company, which represents a legally independent company and relatively independently from the parent undertaking performs all market processes in the target market. Internationalization phase towards decisions of the internationalization of marketing strategy beginning internationalization internationalization competence and resources check market choice market choice, taking into account the economic, legal and cultural environment determine the possible market position in the target market (market potential and competition analysis) market choice of market entry strategy in the target market (export, joint venture or branch locally) marketing definition of international marketing objectives standardisation or adaptation of the marketing mix to the requirements of the target market control and evaluation of market development market expansion Provision of additional customer segments, which are to be opened up in development of new products for the target market adjustment of the organizational structure on the conditions of the target market of current developments relationship marketing the concept of relationship marketing is based on the premise, with customers simplify the good relations to the market processes. The dialogue and the relationship between customers and companies are therefore at the heart of this marketing approach, the main goals are customer acquisition and customer retention. Marketing activities, where the consumer using a mobile device such as a mobile phone or palmtop is addressed may refer to the marketing via mobile devices.

Consumers can be reached at all times and everywhere. Social marketing refers to marketing activities that ethics of the company include also social responsibility in their respective marketing activities. Eco marketing refers to the holistic orientation of the marketing concept based on ecological principles. The basis for this is an environment-oriented Corporate concept. Ing. Philipp BREIER

What brings self marketing on the net at all, what’s the benefit? What brings self marketing on the net at all, what’s the benefit? The visibility and availability of social networks is critical for job seekers. It is also beneficial on a Personensuchmaschine and online reputation platform to be present E.g. on Yasni. With a free profile, you can optimally control its online presence. It comes to be discoverable by the recruiter and identifiable as a specialist or executive employees. This makes sense even if you are not active in job search, since it can be found and addressed through appropriate profiles as a latent Jobsuchender.

Why so voluntarily eliminate such possibilities? What are the dangers, what can you go wrong? You will be laughing: the biggest danger is not going to be. Otherwise you can make not much wrong. Who fills out his profile carefully takes the time and makes for good current photo material, does everything right. What platforms would you personally recommend, which are not? XING and LinkedIn in this order. Facebook is not mandatory and not relevant to the job (yet).

Google + has job-specific low weight from my point of view and is not self-explanatory for the user. Is it important for professional development, to present themselves on the net? Visibility and accessibility is everything. Who is not striking, is not observed. What good is it to be good if nobody knows it? What good is it to be better if others sell themselves better? There are two ways: differentiate or lose! Only with the right platform, E.g. XING as the clear no. 1 in the German-speaking world and a carefully made profile can be attention, gain interest and chances of success. Can you give specific advice, as it presents itself best in the net? Confusing, incomplete and erroneous profiles are probably no chance without photo.

We live in a new world of business. It’s all like or dis like. There, companies must increasingly show that they belong to the really good. It is most effective, if this not by the provider itself is claimed, but witnessed by his enthusiastic customers. The recommendations from enthusiastic fans personally made, hints and tips are the number one purchase trigger nowadays.

Who wants to come with potential customers in the conversation, can pursue two paths to the target: the costly self-promotion or the low-cost referral marketing. (Similarly see: Jeff Sessions). However, only one is further recommended the Angebote are outstanding – and which is also sympathetic about it. Because with a recommendation you want to themselves can decorate and do other good. Who offers mediocre or who we may not suffer, we do not recommend. But even, if all conditions are perfect, customers remember not always fully positive to bring a provider in the conversation. That’s why it says its Customers a little to vaccinate. This should be done as elegantly as possible. How can do this? : For example becoming active first as a recommender. Federal Reserve Bank shines more light on the discussion.

Search for best performance in your environment and begin to make recommendations. So learn best how to feel as referring and acts like recommending in detail. Certainly so beneficiaries will repay that you on occasion with a recommendation. Bring conversations underway that have the topic recommend to content specifically. Pay attention to information include the referral opportunities. And ask linked with a plausible rationale – systematically recommendation addresses (we want to expand. How do you know someone who might also be interested in our offer?”). Ask your customers to recommend you. How it goes? A dealer I heard once say: Oh by the way, if you are satisfied with us, then tell the others please. And if not so happy times are, then please say it like me.” Expand your circle of contact and bring this specifically in the conversation. Accept many invitations.

The long-term chances of success new communication strategies. Content marketing has become one in the communications sector within two years the tag number. In contrast to traditional advertising and PR, content marketing will attract the dialogue group with informational, consultative, and entertaining content. But this new communication technology can prevail in the long term against traditional advertising strategies and advertisements? The fact is: traditional advertising alone has served from traditional advertising is no longer sufficient to attract customers and to differentiate themselves from the competition. 2011 Had according to the reader’s Digest European trusted brands”81% of Europeans do not trust in advertising. Film Financer is the source for more interesting facts. In Germany, there were even 88 per cent, which suspiciously contrasted with traditional advertising. Because many consumers from permanent advertisement are annoyed, the companies seek alternatives to put their products in the right light. The content approach may be new marketing opportunities offer in-depth information instead of superficial advertising, exciting Stories rather than syllable phrases, dialogue instead of monologue.

Readers and users look always active, rather than passive advertising messages to receive. Content marketing is exactly here: it wins and binds provably sustainable customers. Also, an extensive investigation of the Association of German magazine publishers and the management consultancy McKinsey & company confirmed the multimedia future of content marketing: companies with a corresponding strategy had therefore great opportunities to succeed. The main aim of such a strategy should be, to convince the addressees of our own company and to win them as customers, or to keep. Content marketing: a Red-Bull-moment produce one of the most spectacular examples of successful content marketing is certainly Red Bull, the manufacturer of the same name energy drinks. “” The Austrian company has long been more than just a beverage producer: with the in-house TV station Servus TV “and the magazine the Red Bulletin” (monthly circulation: 2.7 million) the Group has set up his own publishing house.