Companies typically enjoy each new customer it will be particularly interesting when they do nothing about it. At first glance, there seems to be only positive in affiliate marketing: extreme increase in sales for companies and high commissions for publishing partners. Gains on both sides, without much effort. But the devil is in the details: often, companies notice too late that this type of advertising can also damage the image. According to Dennis Lockhart, who has experience with these questions. The English word affiliate means German connect or close together. Many companies now use affiliate marketing to market their products or services on the Internet more broadly.
The principle is simple: A provider, such as an online store or an airline distributed its advertising material on many different websites and gets so a link on your own Web presence. A user of one of these partner pages comes”on the advertised site and there concludes a contract, buys a product or book a flight, receives the partners page for a predetermined Commission. In the meantime, there are a number of so-called affiliate networks “, in which advertisers (advertisers) their advertising can provide.” Operators of websites compete there and have the opportunity to act as a Publisher (partner site). A tracking software measures now, who like many customers where launched, whether it came to contracts, purchases or bookings and then regularly pays out the commissions to the operators of the partner sites. Who is it smart, thus earned a lot of money without much effort. And it is also a very lucrative business for companies that they need to do nothing more than advertising media provide and waiting for new customers. A big problem, however, is the seriousness of some partner sites.
The companies participating in the networks can monitor difficult, who placed their advertising material on which Internet pages. Although there is Publisher for the sometimes strict Requirements and conditions, but can be found already after a short search in the Internet advertising reputable companies on some very questionable websites. “For example, the affiliate program of the Internet mail-order company Amazon on the right-wing NPD website national network diary”, which again was announced however from Amazon. To avoid this damage to reputation or retroactively to correct, today many companies hire agencies marketing thus, for them to take the affiliate marketing and to operate their own networks. Through direct cooperation advertising can reach strong publishers with a potential audience targeted are passed and also still regularly checked and adapted. Also the marketing agency Trendomedia from Dortmund, Germany has taken up the concept and now mediates between companies and operators of websites that fit perfectly together. Quality instead of quantity is our motto”, explains managing director Saban Dasgin. We bring together, heard together and with the Success”, as he further explains. Measured on the sales figures of the young agency, the concept is: every day new customers can be acquired, which place greater emphasis on targeted partner search dates with anyone as blind. Text: Mathias Kolta