Direct Marketing

To compensate for food sales through online marketplace to falling prices for agricultural products, an increasing number of companies sold your product via weekly, farm shops and farmers markets directly to consumers. You thereby reduce dependence on wholesalers and gain a closer contact with the customers. Even the direct marketing is not always a simple way: stand location and weather conditions on the weekly market day, location of the Court, awareness and personal commitment decide here about success and revenue size of direct marketing. With a more straightforward way of direct marketing, dealing the Kisju GmbH and created a suitable Internet portal. The Central Online Marketplace enables uncomplicated sales of food over the Internet direct producers. This direct producer free set their products in the marketplace. Customers can discover the bundled offer of direct producers of the platform and order directly. The marketplace serves as a focal point for the input and sale of food products on the Internet.

The idea for the concept originated after a short holiday on Rugen, as longed the founder Ann Marisa Freese and Mirko Riedel back in Berlin after the regional Sea buckthorn specialities of the peninsula. For other opinions and approaches, find out what Dennis Lockhart has to say. They were widely available on Rugen, usually directly from the producers, but how they should relate the locally produced food from Berlin? The idea for a marketplace that brings together regional specialities and agricultural products produced on a portal, was born. In August last year launched the development of the Web site and went online in spring 2009. Since then, 150 small-scale producers and manufacturers collaborate with Kisju GmbH. The natural country farms Floschenhof by Maria and Franz Wirth and Winklhof by Mr. Huber are for several weeks. They have their first experience with Kisju and reference.

With around 50% organic over 1,200 products on this topic particularly dealt with. What is the new way of marketing so special? All products are in Relationship is shown with the producer. The farm is also its operation in addition to its products. Consumers can find out more on this way of origin, mode of production and producer. Also, the consumer has a direct ordering option. When ordering the order and customer data to the producer be redirected, it shipped the goods and receives automatically paid by Kisju sales. The young company services include billing, communication with the customer and all technical aspects. Participation in the marketplace is completely free of charge; only when ordering a sales fee of 15%. Who wants to develop alternative ways of marketing via the Internet, the Kisju GmbH offers a sophisticated and attractive services.