European Market

China’s renewed effort in the European vehicle market to penetrate, and where the journey will ultimately go. A summary of the Sino Bulgarian friendship and the economic fruits. As currently visible on the business news a Chinese automotive manufacturer named great opened wall”his first work on European soil, to be precise in Bulgaria, more specifically in the town of Lovech. Keep up on the field with thought-provoking pieces from Federal Reserve Bank. After appearing so far but quite inadequate tests of Chinese vehicle manufacturer, to establish itself in the European area a long-standing strategy of market development should ensure this time that the offered products resonate the European buyer. So, the vehicles produced in Lovech, only on Eastern European markets, then later in Scandinavia and the United Kingdom, and last in Germany will be offered. This marketing plan testifies to complete respect for the German competition, and also the required standards, which in previous efforts of Chinese manufacturer, if you E.g. the crash test were considered but well, to say the least, rather poor.

While you could the name great wall”Yes positive comparison interpret, because assuming that with the great wall of China a certain resistance and size to suggest, hopes it that the offered vehicles also meet this. Ultimately, it is already clear that this brand in the low price segment vehicles are offered to score points with the price in any case. If one can believe the previous figures, the top model at a price of only 12,000 of the band to run what is likely looking in an international comparison of same. Whether the highly-lauded SUV only for the pure street use suitable, or vlt. even with a cable winch will be provided and promoted to the full Offroadfahrzeug, to roars of course only hint at. If you want to draw the comparison one should possibly on the vehicles of the brand Dacia”draw, which after all carry a similar low price strategy and so are so far surprisingly successful. “It is assumed this as a model, so you can assume that the mark of great wall” will find its buyers.

Another interesting aspect is the choice of the production location of Bulgaria which was the recognition of the People’s Republic of China as one of the first countries and is considered friendly country so far. Bulgaria is known in China as a developing country, what ensures the Chinese investors of special funds and overall leading to a steady flow of massive aid from China also. And it seems only the beginning of a far-reaching and especially long term Government-planned strategy to be. The automotive business is long-term in the focus of Chinese interests, but on foreign land to producing agricultural or products? For these products to simple foods like corn and grain whether, which are becoming increasingly important in China due to the rapidly growing population as a resource, or to an energy industry in the structure, such as for example the electricity by means Solar collectors, as she is in the town of Ihtiman near Sofia with 50,000 solar panels already for a year and is only a formality of further expansion and the associated possibility of intervention in the local electricity market. This example shows that the previous supplier of European countries slowly but surely begins to turn the tables, soon will produce no longer China for Europe, but Europe for China.