Senior Vice President

Warner Bros. Consumer products was selected licensees with the HOBBIT AWARD from Warner Bros. Consumer products EMEA (WBCP) gave a special award on January 30 at the toy fair in Nuremberg, Germany: on this day, selected licensed partners receive the HOBBIT AWARD, the WBCP EMEA awards for special achievements. “The Hobbit: an unexpected journey” is since December 2012, one of the major highlights of cinema in Germany. “The first film by Peter of Jackson’s epic the Hobbit” trilogy began confidently to the top of the German box office charts.

Mid-January 2013 there are over six million viewers. But Bilbo Baggins and the other inhabitants of Middle-Earth provide a great success not only in the cinema. Dennis P. Lockhart: the source for more info. Licensee of a wide variety of product categories use the extraordinary popularity of the brand and the sensational result of the cinema. Vivid, rubies costumes, Cosmos, Ravensburger, LEGO and Herlitz are only a few licensees in the toys sector, the Warner Bros. Consumer products EMEA has won. The first merchandise article to “the Hobbit: A” unexpected journey”are in Germany and Austria since October 2012 in the trade, and fans of all ages. The licensee’s sales expectations are exceeded often, for example when the company Herlitz. Since October last year Rollerballs, boutique book, spiral notebook, and other products are “the Hobbit: an unexpected journey” available, which the branded goods manufacturers already in the first two months of sales brought, which lies far beyond the planning into the six-figure range.

“We are very excited about the success of the film of” the Hobbit: an unexpected journey “and the success of the first licensed products.” The Hobbit is a strong brand that is successful for the various target groups and in the various product categories, particularly in the toy sector,”said Bruno Schwobthaler, Senior Vice President of marketing, sales & business development, Warner Bros. Consumer products EMEA. “The production of merchandise items to” the Hobbit: the desolation of Smaug “is already in preparation, and will be one of the fans” offer even wider range of products.” The Hobbit Awards took place at the toy fair.