Moving pictures say more than 1000 words? The moving image makes people laugh, cry, dance, cheer and clapping. But it brings people to shopping? Or in other words, online video marketing makes more sense than other forms of online advertising, such as banners or ads? Approximately one-third of users in Europe feel addressed by advertising in the form of online videos. 42 percent feel videos as funny, 31 per cent rate them as informative and just under 20 percent feel emotionally moved by video advertising (source: Statista.com). The effect of videos in online advertising is therefore not to be underestimated. Many think that a video to make is associated with significant costs. Is not necessarily so.
The Web2. 0 is the Internet to the join. Thanks to platforms like YouTube, Facebook and countless blog providers, users are nowadays not only consumers but also producers. The motto is hands-on. Enough for a video a standard video camera and it takes only a smart idea and you can already get started. Of course, such videos should not too trivial work. User-generated product reviews and announcements are a great way to start to breathe video air. So, one moves on safe terrain and you can gather experience.
Of course, videos should be incorporated in an overall strategy. No use to produce videos without focus or sense. But occasions for a video there is often, for example: when new products have arrived, special discounts are offered, the season starts or ends, an anniversary coming up, is a new employee in the company,… In all these cases you can simply access to the camera and rotate a quick spot. This range usually have 30 to 60 seconds. This saves space and avoids all to long waiting times when downloading the videos. Tip at the end: who would like to save space may set free a channel on a video platform like youtube. The own videos can you upload then and get a code to the embedden on your website by simply pressing a button.