Online marketing makes the difference – In the online food trade recognize more and more companies that there is intelligence goofy with this commercial promoted some time ago a Swiss Telecom company for its Pay-TV Division. Essence of this marketing strategy: stay home and the horror world out there can be real life. This attitude means but also economic potential as for the food industry. Economic potential of food-shopping while said the irony of promotional activities sure so-called couch potatos”on, which is often for days barricade in her apartment. But not only couch potato, who are always at home, like to order on the Internet. The affluent target group of professionally committed people has often do not have the opportunity to go shopping, or simply not in the mood. For many work reward yourself and do something good”is often the credo at convenient food-shopping online. Therefore, the click on the net often leads to food, the quality or with equipped with health-promoting additives.
In addition to food supplements and dietetic products, the so-called functional foods provides companies with far more lucrative margins as foodstuffs of for normal consumption. Additives such as probiotics, Omega 3 fatty acids, phytosterols, vitamins and mineral substances promise the consumers to buy health. Legal pitfalls – health claims often are advertised the products with health claims, to highlight the added value. “” “” “Everyone knows some of them: o so valuable as a small steak” o Activiert defences “o maintains the hands at the flushing” o Mars is mobilizing at work, sports and play “o Gutfried sausage is good for me” fish health-conscious customers with these health claims of large food producers. Users hate to occupy medicines and medicines for prevention of diseases because their revenue with negative feelings is occupied. You are associated with old, frail people.
Makes it more fun, however, instead of the normal one tasty magic yogurt to choose from this is with Vitaltitat and health associated. The approval of health claims by the European food safety authority (EFSA) is extremely difficult. For many products, it was not granted. Small, shy adhesive, food producers with the personal fortune due to the delicate case law prior to the use of the promotional health promises. Expertise of professionals it is in increasing competition by engaging online presence, well structured online shop, Web to differentiate 2.0 applications from the competition itself. Cooperation with a professional agency for online marketing is useful. In addition to the purely technical expertise such agencies, such as, for example, medivendis.de, legally sound marketing with the partner offer. Contact: Ulrich Hansel (PR Manager) medivendis.