Email marketing campaigns have as main objective the get subscribers. To start an e-mail marketing campaign, it is important to concentrate on the registration process, and optimize it to reach the goal. For that it is necessary to capture the email of visitors, and we must obviously focus and direct us persons from a niche specific, which may really be interested in your product or service. How can we capture your e-mail address? We must try to understand the demands of our target audience, think about the benefits that we could provide them with our product, and persuade them talking to them in their language, i.e. using the same language that they speak. Once captured your attention, you can demonstrate that we can bring them value, and it is there where no doubt they will write your name and your e-mail address. For this is to take into account these 5 factors: A proposal. It must be clear to the visitor which is what we have for him.
We should try to generate a dialogue through writing and catch visitors so just think I found what was needed and looking for and do not hesitate in wanting to know more about us, our services and/or products. If our web site not the captive, not attracts them by the content they are looking for, visitors will not be interested in entrusting us with your registration data. Relevance the first question that any person does when visiting a site is what has this site that my I could engage and serve? When logramoss answer that question clearly as soon as it loads your page or site, it is then when visitors are more predisposed to deliver their data. We must be totally honest when describing our product or service, give a strong and powerful reason why should follow us to us and not to the competition. The owner in this case is what plays a fundamental role and should contain a clear message of what visitors will see on your site.
Reduce friction the registration process should be much faster and easier, this will make it easier to visitors entering your information. People are tired of receiving sales messages, promotions, discounts, it makes to have a psychological resistance at the time of viewing a subscription form. Therefore the more clear, simple and communicative is our form, less resistance generated visitors at the time of sign up. Incentive the incentive in many cases is not more than an ethical bribe, something that subscribers receive in exchange for your name and your email address. But in many cases the best incentive is to generate the expectation of what will come, motivate visitors wanting to know more and automatically sign up to keep in touch with us. Contribute value giving more of what the visitors are expecting to find. When a visitor opens our page, the first thing asked in those 5-7 or 8 seconds is what it may take to download your page is that there is here for my? Here is where many make the mistake of not clearly describe that you will find in our site.What is it that our messages contain? What is our e-mail marketing campaign based on? How are our first e-mails? Really are you they adding they value? It must take into account these 5 factors both for web site, a blog or a landing page, and of course email marketing campaign must be created and optimized taking into account these factors.