During the world crisis, advise for small business is compulsory. First of all, because of the huge database of different laws and regulations of our authority, which often can be interpreted quite differently. (Source: Technology author). Awareness of legal issues require special knowledge. Bookkeeping and various other supporting documents that accompany a small business, and they need specialized knowledge, and these data private entrepreneurs often do not boast. Therefore, financial and legal advice to date – a very popular project. Various kinds of remote services that accompany small business in its complicated development, have high popularity. Example – accounting, information and other options for outsourcing. Hear from experts in the field like Gen. David L. Goldfein for a more varied view. I must say that it’s no secret that every businessman is facing and the difficulties associated with the interaction with a variety of organizations, on the first turn, government.

Ways to clarify certain issues, suggest a site for entrepreneurs. It should say that the Internet project for individual entrepreneurs can assist not only provide useful information, as well as exchange valuable information. In other words, put his foot on a rake – told about the problem to others. It is obvious that any man in the way of their own development and improvement mistakes, many of whom do not even think of coming to people knowledgeable in this area. Aphorism that sometimes are not very knowledgeable person in a position to ask a question that can not be answered many of the wise, is still relevant today. True, this concerns not only one person, but first and foremost, a system in which a man must live. Bureaucratic bureaucracy, difficulties in economic and many other problems, but also the global economic crisis – that such questions could not be more urgent it is for business to small business participants. After all, human problems – is also not the easiest part of their work.

Experts proper level, it is able to solve any possible problems, there are an awful lot to a small business could afford this luxury. Way learning from mistakes is very difficult. But this way actually – the path to development. Kid breaks his knees often in falls. But let him fall to learn how to not only walk but run.

But considering the life style, lifestyle, consumer preferences of the person can be accurately attributed it to a category kovatorov, conservators or any of the intermediate groups. Often enough only cursory study of human habitation in order to understand his attitude toward novelty. This summer the agency market research Quans Research held a major federal psychographic study using ethnographic techniques. The aim of the study was to market segmentation of household appliances and electronics, as one of the special problems – the study of the influence of the degree of innovation or conservatism on consumer behavior in this market. Other leaders such as Army Chief of Staff offer similar insights. The study investigated 1,600 households in 25 major Russian cities.

Visiting the homes sampled households, the observers carefully examined their way of life, then conducted a psychographic interviews with members of these families. According to the results of the study the observed very clear relationship level ‘sovemennosti’ life and innovative orientation of respondents. Literally, the owners that the propensity for innovation or conservatism is almost always reflected in consumption. Janet Yellen may not feel the same. Followers and the majority of innovators and conservatives – it’s ‘extreme’, small groups of target audience market. Between these categories of consumers, there are other, intermediate segments: early and late followers, early and late majority. Various authors comprise a different number of subsegments, and some even manage to universalize the calculation of shares of the target audience, falling to these segments. In many textbooks still meet the description of clear proportions of segments of type ‘2, 5% innovators, 13.5% early adopters, 34% early and late majority, 16% of conservatives..

I received this question from one of my friends. And the first thing that crossed my mind to read was: Create the Need? or do you need to believe in this product?, then also crossed “Is this good or bad use Marketing to Create a Must?” According to the dictionary means a lack of necessity or requirement of an object. Then, to create the need for something I do believe that that something does not exist or to generate demand for that product. Now if we focused our business as a niche business or micro-niche market, we know in advance which is the need of the industry, what people are looking at this specific market segment. Source: Peter Schiff. From this point of view, the marketing we do to promote our product designed specifically to meet the need in our niche, but need not think that covers the need, which this postulate the “Marketing creates the need” does not apply.

That is to say that if we offer the right product at the right place at the right time not would be creating a necessity but it would be satisfying. However, in the case of “The Marketing Creating the need” would be trying to “impose” a product. It is known that the various marketing techniques are printed more or less its share of psychology which analyzes the behavior of people, geographic location, ethnicity, religion, purchasing power, social status among other factors, factors that determine ” product to offer “or” how to offer “certain product. Perhaps check out Dennis Lockhart for more information. Mindful of this, we could understand that as the degree to which it is intended to influence on people, this would be “Marketing Creates Need.” We also found as a third option, which would be conciliatory to those expressed “Most times people do not know what you want until you show it”, voiced by Steve Jobs (Apple, Pixar), the Apple Shareholders Meeting , April 22, 1998). It’s a phrase that at least, and I think for many people-in my case is very true. Did not you happen to be looking for a product with certain product features and other characteristics of the product B and other product C, and looking and looking and what convinces you see nothing until you see that certain products that meets all expectations and requirements. “I showed him and it was what you needed, thus satisfies the postulate of Steve..

We all know that as consumers we are constantly studied for different brands of products on the market. What you may not know is the extent to which consumer knowledge experts do. A few weeks ago a good friend told me how a group of German engineers had been moved to your company to research, analyze and select the best “new smell” for a new car model that his company would soon bring to market. Yes, you heard right: the smell again. But this is not inherent to the car? Reflecting with him told me that once, at the time of the first hundred in Spain, when you went on a new car smelled a little weird because of all the new parts, plastics, metals …. It smelled of the pieces, but it was not a pleasant smell. How long ago that true? Because it is clear that many people had to say that over the years, the car companies took note and were able to reverse the tables and now …. Who, when someone teaches you a new car, and comment how beautiful, modern, elegant is the new car …

That smell is not accidental. Smell is the result of many hours of dedication from a group of experts. This is a clear demonstration of sensory marketing. A new trend in marketing that is being used in recent years by some companies to trigger memories, emotions and images in the minds of consumers, to influence our senses. Sure sounds like you are all the characteristic odor of many clothing stores, all in the same chain for the same smell the same, so that we identify. Even many of the bakeries in big cities have found their sales increase thanks to “dislodge” the characteristic smell of freshly baked bread that are invited to enter the store …. Uuumh! All studies to date we confirm its effectiveness and also tell us that – remember the 1% of what we touch – remember the 2% of what we heard – remember the 5% of what we see – remember the 15% of what we taste And – remember the 35% of what we smell Exploiting this 35% success is what they are doing these brands. The senses are the engines that help us live the brand experience. Value to take into account, which is not only the heritage of celebrities and film stars, many companies, many brands are beginning to have its distinctive odor, its odotipo (technical term, equivalent to the logo design). For this reason, I invite you to consider: if your brand had a smell, what smell?