Simplify your purchasing process as well. Easier for customers to buy from you and you get more sales. For example, many online shoppers are impatient and will not tolerate a lengthy ordering process. For more information see this site: Nick Carr. Minimize number of times your customer has to click on another screen when ordering online. Use a simple application form instead of a shopping cart if you only offer 1 or 2 items. And do not ask them to give more information you need to process your order.

3. Personal Care All prospects and customer wants personal attention. One way you can provide is to give them the opportunity to ask questions. Only interested prospects will take the time to ask questions. Many will buy if they have information valuable to your answer.

You can often include a promotion for your product or service as part of its response. Answering questions is not much time. The same questions are repeated over and over again. But you only have to answer each question once if you save your answer to a permanent archive. Copy it into your reply whenever you get the same question again … and slightly revise for your response. You can respond to questions quickly and prospects appreciate your personal attention. Tip: If you find yourself personally answering a lot of questions, add a page of questions and answers to your website. Post answers to frequently asked questions. It reduce the number of questions that have to respond individually. But remember, also deprived of an opportunity to impress potential clients with personal attention. Every client wants quick results, easy procedures and personal attention. Most will not ask for these benefits. But do not buy unless they get them. Be sure to provide all three of these special benefits … and find ways to improve the quality of each. Then see how their sales are increasing rapidly. Copyright 2004 Bob Leduc Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. It has just published a new edition of his manual, How To Build Your Small Business Fast With Simple Postcards … and launched * BizTips of Bob, a newsletter to help small companies grow and prosper.