Eye-catching, innovative, containers that conform to market labels in good taste, with presence and of the proper size. If the tetrapack, as biodegradable, PET or the classic glass. Wrappers, plastic containers and labels are from years ago how to compete in auto service shops, an attractive image is key for customers to take or leave some products, especially if the price is similar and the product has a large number of competitors. Now that the image has as much weight as we do highlight the qualities of our product? Obviously it is necessary the positioning campaign in which we set the features and benefits of what we offer. But we should not neglect the instant in which decides the purchase, that where people are in front of the shelf and will take the final decision. Why must remember some things: container.
The size and the figure can be innovative, different and attractive but we must never forget its functionality, for example we have a plastic container with detergent, which has with a pleasant image, label not only has a good design but that there is also the information that the client needs, but is so high that it does not fit into spaces of the shelf in it. So in an instant product is relegated to placed in the highest part, where consumers will not see it or take into account in your first search. Qualities in sight. Careful with the color of our container and label, if you must highlight the rest of the products, if it must be suitable to what contains but must above all refer to the need that cover consumer, i.e. whether it is a sauce of tomato, don’t forget to provide this basic information to sight through an image. It will have no see a lovely design, but that leaves empty the primary image that the client is looking for. After covering this already you can do the emphasis to other aspects in that highlights your product, for example, if you have certain vitamins or has a new seasoning.
The qualities, i.e. the plus you give to the consumer must be to the view but do not overshadow the primary need to cover. Practicality. Plastic container can also make a client or not buy the product. Practicality at the moment of eating is very important, let’s imagine that sell us a car in a dropper oil us is practical and useful? It would be so slow the process of oil change that surely would not take that product, and vice versa, let the disinfectant of fruit in a Tin and it will be another resounding failure. These ideas are extreme and obvious but help illustrate common errors in containers, and more if they are plastic, a material that has infinite possibilities of use. Original author and source of the article