Thus we arrive at a liberalism fully stripped of their social components, and a stark man, entirely subordinate-do to the economy. And here is worth discussing, without speeches that conform us, ba – jo a rebellion peaceful but firm, because if the sound of the trumpet is weak. Who is aprestara for the fight? What are the fair terms of the power of the individuo about himself? Where does the power of society begin? What part of life corresponds to manage the subject and what part to society? There is no doubt that each will receive which apply, siempre who has which interests you more particularly. The uniqueness must go-bernar that part which is primarily of interest to the individuo; and society that are mainly interested in her. Adam Smith attempted to introduce a significant change that conceptual scheme of dichotomous type, to introduce, through the hand invisi-ble of the market, and with the assumption of the existence of competition in the market, entrepreneurs seeking to perform their personal interests, serving the collective interest to empower society’s goods and services of quality and low prices. This concept of philosophical character that is at the base of the classical economy, laid the groundwork for a new discussion in which the market was not defined as a field without ethics, but as the instance that, as long as certain conditions, information and competition, were produced did not have a negative connotation but that allowed-aunt translate assumed individualistic interests as selfish – collective interests and therefore altruistic. The subsequent intellectual reflection focused on the discussion of the mechanisms by which redistributed unevenly the benefits of the market through the development of the concept of surplus value by the alteration of assumptions of responsibility-cia and information on markets, either by the imperfection in the function operation free and efficient market promoted by Marx. The processes of cartelization, the exis-warning of monopolies, the absence of free access information for to-dos, the manipulation of advertising and information and the actions of the Es-tado supporting certain private interests formed the re-flexiones and most significant advances to relativize or criticize the classical conception of the positive relationship between ethics and market analysis.