We can say that all the professionals of direct marketing and companies specialized in the marketing of results will continue using the email tool mass media marketing like their main one, in the future not very distant. According to a Study email Marketing Forecast 2009 of Forrester, one stipulates that for year 2014 approximately, 150 million people or will use the electronic mail more regularly. Of equal way, more than 50 million people they will also use different services of mail and mail of social networks such as Facebook and Twitter. Use of email personal and of companies will continue growing much and email marketing that is based on the previous permission with something of retention (by a group of messages which they are attractive for the clients or by subscription from newsletters of great interest for the reader), he will be without doubts the flaming winner. Between the different forms from email marketing that in the future will participate in the substantial market they will be: the information services by mail, the messages of retention and newsletters with its sponsored announcements. In 2014, the investment in the email tool marketing will surpass 2 billions of dollars, and all the marketers innovating you will be worried to take the best practices as far as the customized and segmented communications, the managements of the data bases and the managements of reputation of the sender who guarantees the more efficient and lifted rates of delivery.

He is truly surprising that nowadays, several companies follow without using the immense one to be able which the email marketing offers, or uses that it bad. It is thought that the return of the investment of the email marketing will increase until a 300% for year 2014, in comparison with the numbers seen until today. This means that if, for example, an investment of 10 Euros in diverse systems of email marketing produces a gain of 75 Euros, in the year the 2014 gains could exceed the 200 Euros. A greeting.