The destruction of the false representations Anyone who worked for a web designer or developer for a considerable length of time, faced with customers who said: "I have a great idea for a website. Can you implement it? ". This question is immediately surrounded by preconceived opinions (read: misconceptions. It is with such projects, we must be very careful – those where customers know exactly what they want. They will probably have an idea about the technical nuances of creating web site design.
But often their ideas are not being targeted at users who will visit and use the resource of the future. What can we do with clients? Step one: thinking and design As with any project, it is particularly important to convince customers that you strive for that goal (task), which he placed in front of you. Keep up on the field with thought-provoking pieces from Nicholas Carr. In fact, we want to move customers from the subjective purpose ("I want design to look more pure "), a measurable objective (" I want to make sales increased by 20%). Asking leading questions, you will find a solution that will satisfy the client's wishes. Before you start, ask your client to briefly describe the functions to be performed by the site (do not be surprised if none of them will be focused on end-users).
Then tell the customer how their goals will affect the design process and development of the website. Consider also the formation of strategy experience. Strategy experience – a clear set of goals based on experience, used to bring together design and development. This should be the answers to some fundamental questions such as: what is our ability to (final) target practice? Should a user like our site? They should feel that we are really professionals? As they need to feel? Just to answer the question "What is the best outcome for each stage of design and development web site?" Although these issues are simple and many find them unnecessary, they are extremely important. Step Two: Replace bad habits good Before sketching interfaces, we must first answer the question: what users need? In answering this question, we investigate the project. Remember: no Custom research project is meaningless and likely to fail than a great success. Make sure your client understands this, too. Use prototyping methods (such as sketching) and usability testing to show the client what relationship he can expect from their new website. Once you convince him that he will save time and money, agreeing with the consequences of your research results, he would never miss their functional speculation. Remember: no user research project rather pointless and doomed to failure. Providing even basic results research can help you and your team make informed decisions. Step three: sharing You probably have experience of working designer, which you have incorporated the results of original research, any achievements, thoughts and ideas. Do not be lazy, share them with colleagues. Listen to their advice and let her. Regardless of the specific methods or outcomes that you use, continuing to work together with command you achieve common goals and achieve new results. Conclusion This article presents three simple steps that can help you in performing tasks and achieving results that are needed to the client. But these three step is not a dogma, and you do not have to follow them, instead they just help you facilitate the design and creation of a website.