Google Adwords Google is responsible for 60% of global searches, making a search engine known for its validity in a globalized trade where there are more than 8 billion pages, of which businesses invest 60 billion dollars in online promotions a year. Google is used to find local businesses, information about products, acquisitions, forms of distribution, news, among others, so it is essential that if a company wants to have a high traffic on your Web site, contact Google so guide it on different roads to get their optimization in search results. Google has the procedure for dissemination online Google Adwords, linking to the website with your potential users, using Search Engine Marketing SEM strategy, which includes ads with keywords, content, title and the website, paid and displayed in the pages of results with the possibility of delimitation by geographic area or time zone. The technique is simple, by posting on Google business will only pay if users click on their ads. The business creates your notice establishing the key words or words related to its rotation; the ad is displayed when the Netizen do a search that matches the key words; business can alter its advertising and adjust your budget until you obtain your goals; added to this, you can use the default formats to advertise and segment them by language or geographic area, finally, Google Adwords, lets trade valuing the profitability of advertising immediately.