Together with Finnwaa, Jenoptik strengthens its SEA activities in the United States of Jena, October 26, 2011 – the Jenoptik AG intensified its activities in the search engine marketing (SEA) in the United States. Now, products of the Division “Optics”, mainly from the Division of optoelectronic systems, in addition to Google in the search engines Yahoo and Bing are advertised. The Agency for search & social media advertising Finnwaa (www.finnwaa.de/), which already controls the Google campaigns in the United States for this Jenoptik area secured the contract for the management of the campaign. With the order of Jenoptik, Jena agency Finnwaa from immediately a large part of online marketing activities for the Jenoptik CCD & CMOS is responsible for cameras and image processing modules and complete image processing systems for industrial and scientific applications. Also the integrated optical modulators are advertised in addition to image processing products by Jenoptik in three U.S. search engines. The SEA campaigns aims, the acquisition of new customers for the Division of optoelectronic systems in the United States increased to advance.
“The American market is very large sales potential, we want to exploit even more actively,” explains Simon Schwinger, business development manager digital imaging. “About the inclusion of two additional search engines in our online marketing activities the maximum range of the product campaigns is guaranteed us.” In addition to journals and direct the Internet has become for quite some time one of the most important sources of information for top decision makers in the industry. “Therefore search engine marketing is a very powerful sales tool in the B2B area”, Finnwaa – CEO of Andreas Horcher. “With technical and technology-specific advertising we pick up potential customers by Jenoptik in Google, Yahoo and Bing directly during their offer research on the net.” With Finnwaa Jenoptik opts for a partner who has much experience in the care of national and international SEA campaigns by technology companies. Well-known Technology companies such as ANALYTIK Jena AG, CyBio AG and OTTO already use vision on the competence of the Agency. Printable photos free of charge see: fw/fwp/news+presse.php description of Finnwaa: Finnwaa, search & social media advertising, the Agency was founded in 2003 and carries the SEA certificate of the Federal Association of digital economy (BVDW). The company designed, realized and established solutions in the national and international search engines and social media marketing, and offers individually tailored models to support Web-controlling. The AdWords of Google certified partner is one of the leading independent search engine agencies in Germany.