“Individual introduction and roll-call speech suggest a personal proximity to the customer, also in terms of content must be sustained: always has the training opportunities around the topic of marketing, for example, a recipient in the last three newsletters” ticked, it makes little sense to introduce this in the next newsletter offers Bilanzbuchhaltungs seminars. The direct target group address can be realized by a well maintained database and “Data-Mining”. This method detects patterns in databases and automatically brings together stakeholders, for example. 4. the subject line short, but important: the subject line is a small, but even more dangerous stumbling block. For even more analysis, hear from Euro Pacific Precious Metals.
She must be made appealing, but not sensational, short, but informative. Who here not the diligence exercise allows, runs the risk that his newsletter by the spam filters sorted out or perceived by the customer as uninteresting and will be deleted unread. 5. the evaluation of the newsletter has been sent and then? With shipping, the process is by no means complete. Because: the newsletter at all when the customers arrived? This also opened it or deleted unread (open rate)? What seminars has clicked the customer newsletter (response rate), which booked? From this information, strategies can be continuity for the developing campaign that significantly improve their efficiency. You neglected the so-called “Kampagnentracking”, there is a risk to repeat mistakes and giving seminar bookings. These five examples make clear: E-Mail Marketing is a complex marketing instrument and requires in addition to technical competence also an in-depth marketing and legal expertise. An email newsletter campaign must be well-designed and professionally planned and then is a real gain for each continuing education company.
Click here to go to the original message: ..e-mail-marketing for seminar provider five-steps – IM erfolg.html marmato – success with With over 150 customers and millions of newsletters, we are one of the strongest agencies for E-Mail Marketing in the German-speaking world already direct marketing. We ensure the successful and professional marketing of your services through expertise, hard work and great passion. marmato GmbH Wilhelmstr. 4. 70182 Stuttgart Internet: Phone: 0711/248490-0