Looks having some other prejudice among the citizens of both countries, reciprocal ideas formed from experiences minimal or full, forged from comment or message limelight by means of communication, has been study of various investigations. Among them, is a recent poll published by Mori of Argentina and Brazil’s Market Analysis firms. Obtained from this study, various conclusions, among which can be highlighted: there is a greater number of Brazilians who live in Argentina that Argentines in Brazil; the words Beach, garotas and Carnival are the first that mentions an Argentinian to be surveyed on the neighbouring country; Brazilians, however, mention the word intolerance to be consulted on their contiguous Latin American brothers. According to describe firms in another passage from the report: both would respond in tune is the best country to live himself, although the Brazilians have a more positive view of living in Argentina that the Argentines of do it in Brazil. This opinion is matched when the question moves to the tourist camp of University study or graduate. The study, on the other hand, threw little homogeneous responses in general. This situation, asymmetries in the answers, make conclude consultants who worked the theme that the knowledge of the other country, it is not equal between Argentines and Brazilians.
They claim that, in Brazil, they know less about Argentina that this about Brazil. In relation to the perception of products, 83% of Argentines positively evaluates the national manufacturing. On the other hand, 91% of Brazilians rises you thumb to Brazilian industry. 5 The DISINTEGRATION CULTURAL ANNIHILATES the M & A mergers and acquisitions processes have been the subject of numerous studies by part of the most renowned business consultants. McKinsey & CO analyzed more than a hundred M & A large-sized global produced during the Decade of the nineties, obtaining conclusions representative of a difficult reality: five years of those purchasing processes, 60% had not produced even returns above the cost of capital to finance the purchase.