All marketing activity has as objective the attract interest, create desire and generate sales of products and/or services. Email marketing is the perfect way to pick up on what other types of marketing have been shelved.Still it is one of the most effective ways to contact customers and consumers, is cheaper than traditional mail and in many cases you can get one much bigger impact on immediate sales, and, long-term, strengthen relationships, comparing with the traditional warnings. When it is properly created, e-marketing can be an extremely powerful and effective marketing technique. It is a medium that allows the buyer and the seller the free communication between the two, and build a relationship based on trust and credibility. But, when it does not incorrectly, e-marketing can be destructive, remove prestige to the brand, and its happy customers become angry beasts. Checked, I would like to share some very important tips to optimize your e-marketing only send emails to people who have requested it.
Only include relevant content, to which the person receiving it is interested. Consistent with the frequency of sent. Choose a frequency, either weekly, fortnightly or monthly and adhere as much as possible. In the majority of cases, it is better to send emails when your product or service is relevant to enterprises, between Tuesday and Thursday. We have discovered that the best times are just after started the working day at 9: 30 am or just after lunch at 1: 30 pm. It is best to avoid the sales emails sent after 4: 00 p.m. or on weekends, for entrepreneurs. In the majority of cases it is better to send emails to customers that your product or service will be beneficial in the presonal, between 5: 00 pm and 8: 00 pm, between Tuesday and Thursday, or Friday afternoon and Sunday night.
To improve the delivery, add a message at the top of your emails that say something like the following, to ensure receipt of our emails, please add to your list of addresses click the framework, the logo for your messages as your company. Once elected, keep it. During the transition from subscribers to the second decision, do they open their mail. The most important factor in their decision is that the name is familiar to them. Be sure to include a version of your newsletter in text, such as one in HTML. The autorrespondedor will automatically detect which Subscriber can view the HTML version and what of text. If you do not include a version in your message text, around 5% of their recipients they will not see anything in your messages. Do not use all caps or many signs of exclamation point within your subject line or in the body of the message. To do this, it will not bypass spam filters. Build your list at every opportunity that has. If you own a place of sale, add a registration form to your point of sale. At conferences or events, take with you registration forms or bring inside a notebook ready for use with potential stakeholders. Finally, add your newsletter subscription form to any page of your web site. You can use the form builder of subscription that is within their autorrespondedor, which will automatically generate the code you need. To improve and optimize your marketing campaign via email, study each of these tips and implementalos in your own campaign: you’ll see the results.