As begin a campaign of Marketing Online when think about online marketing, must remember that their concepts differ not much traditional marketing. Although many consider the somewhat novel online marketing, this far from being true. Actually, the only thing novel is the speed in which the advertisers in all industries and markets are turning to online advertising. However, the success of our web advertising campaigns will only be possible, if we follow the fundamentals of traditional marketing, since they are exactly the same. The only thing that changes is the channel.
One of the aspects of marketing processes that are often forgotten or overlooked is its link with the administrative part of the management of a company. Consequently, advertising online is much more than putting a couple of Adwords ads. Advertising actions must respond to a strategy, partly linked with sociology, and in part with the economy, which seeks to meet the need of customers in exchange for a profit. As a result, a campaign well-planned marketing is based on a market study, it is also our position in the same and the relationship that have our products versus those of our competition. The great advantage of online marketing is that it allows us to precisely quantify all the variables mentioned.
If something was missing to have a closer contact with clients, and thus detect possible demands and needs, they were social networks, and are here to stay. Thanks to them it is possible in a much more direct way to approach potential clients, in order to gather the necessary information that will help us to direct our strategies of production of goods and services. Perhaps one of the distinctive features of online marketing that this channel, more than any other, the issue of communication, i.e. how to communicate the advantages of our products and services, it is much more semantic in other channels. To say with an example, we could create a campaign of advertising graphics with images that do not they had nothing to do with our product (is very common, for example, promote a perfume with images of flowers or landscapes, not directly related with the perfume itself). But the marketing online the game rules oblige us to be much more textual and semantically related. Accordingly if you wish to promote a service or product-specific you don’t have no choice but to refer to this in a much more direct way, and with less room for metaphors. If you need to place this content on your site, can do so without problems, provided you cite as a source to source: press release sent by VPA.