Elena Martin, Director of Operaciones de Aplus Field Marketing in any Field Marketing campaign is the key to having professionals who face convey the message to the consumer end connect with the consumer has become one of the tasks of the companies today: look for new channels that get this more direct communication with the potential buyer. From this aspect the arrival of Field Marketing has become this salutary lesson that has much boosted the point of sale. From Aplus Field Marketing, Elena Martin, its Director of operations, explains how managed a Field campaign marketing have perfectly motivated professionals is key in any campaign of Field marketing. They become a tool of communication that helps transmit messages from brands face to consumers in the own point of sale Aplus Field Marketing already done campaigns for Canon, Mini, Sage or Lilly to cite only some companies that currently works with what objectives is developed a Field Marketing campaign for the client? It is normal that the client hire a Field Marketing action, when looking for new forms of communication, more direct, more evident and behave with more active consumers, which means that the client wants to its last business link to generate concrete, operational and measurable action. It may be to generate sales, presenting a product, let him know, collect data bases, etc..
. What is the key to being able to capture the attention of the consumer at the point of sale? Create sensations, experiences, to interact, to the consumer who enters our store has a great experience and if our product in a linear with many others we have to do that you transmit far more with the actions of Field Marketing, this moved perfectly in the shops in New York. There you can find a whole experience at a point of sale, a store of 4 plants only by turning environment to M & M chocolate, or an experience like the Apple store.