Lead factory provides growth packages for startups and founder: with forty percent is one of the main causes why start-ups fail poor marketing and poor environment analysis. For this reason the Internet service platform lead factory startups and young companies from immediately service packages for the successful market launch offers. The lead factory makers, which are among other things mentors in founders networks and already acted as a business angel, have designed two packages for this target group. June 7, 2010, Offenbach. Lacking young company usually the necessary market recognition and an effective customer acquisition. Practical reasons: so the most start-ups lacks a sufficient large filters and thus reach for effective marketing and sales activities. The lead factory GmbH & co.
KG, operator of the eponymous service platform in the Internet, startups will provide two comprehensive service packages. The core element of the two packages is a far-reaching campaign Web page, Business origination and distribution is tuned. On the scattering of supporting publications in the Internet and careful search engine optimization its own offering is made visible systematically for future customers. In this so-called online PR, Mark Muschelknautz sees the large lever for young companies, responsible as lead factory manager for communication and sales,: even if Web2. 0 and marketing based on media already are interactive old-hat, still an estimated two-thirds of all companies in Germany apply primarily only one-way communication, so push marketing.
Just young companies offer but through a stronger focus on that in the network found-are great sales lever pull marketing. Because it can work great even without large spending on Google AdWords and many established large companies fade in the truest sense of the word. In the development of service packages, also the experiences of the two fins A lead factory co-founder Michael Louis and Stephan Dorfner as a business angel and mentors in founders networks, such as for example the Forum Kiedrich,.