Winning game protection: Lottery promotion for awareness without financial risk Munich, 04th September 2009 media from across Europe for weeks reported the huge lottery jackpot in Italy. Cracked he was finally with a profit amount of 147 million euros. Also in Germany, the current jackpot of 12 million ensures turmoil and high numbers of players. Such effect can use make from now companies for marketing purposes and to draw attention to. This is made possible by winning game actions such as E.g. More info: Dennis Lockhart. 6 / 49, which offers advertisers to the customer acquisition and retention of risk-management specialist EMIRATE AG. According to statistics, half of all federal citizens Lotto or toto plays in Germany.
The higher the jackpot, the greater the incentive for the players. The promotional potential of a lottery is therefore obvious. For this reason, companies now also use this type of competition as a marketing tool. Since the sums it promised but often exceed their own budget, pays the cooperation with the EMIRATE AG from. This assumes the financial risk of the promotion.
I.e. a participant by checking the exact winning combination wins the jackpot, as the EMIRATE AG pays out the prize money. An example of such an action: The organizer of the competition offers the chance to height as 1 million Euro prize money in the promotional period a certain number of existing or potential customers. The jackpot has not been cracked, the sum, for example, to further 500.000,-euro rises. Thus the incentive grows increasingly to play with and win. Before the start of the promotion, sponsor will a security envelope with the winning combination of the EMIRATE AG. Thus, it is guaranteed that this is already fixed in advance. Each participant crosses his personal 6 lucky numbers from a total of 49 numbers in the fields provided for this purpose. That exactly match the specified combination, there is a winner. Marketing fluke with Risk Management Ralph Clemens Martin, Board member of EMIRATE. explains: customer loyalty and lead generation are only two effects arising from such attention-grabbing actions. Due to the principle of safeguarding profit game recorded a high promotional effect the organizing company, but plays no Lottery with the own budget through the financial protection.” Short portrait EMIRATE AG: The 2004 founded EMIRATE AG based in Munich is an international risk management company. The portfolio includes the design and protection of sweepstakes, promotions, marketing and sport premium payment. While the EMIRATE AG carries the financial risk of these actions, as well as other measures such as discounts or money back guarantees. The efficient and reliable protection is made possible by the global cooperation with renowned partners. The EMIRATE AG helps customers creative new promotional and marketing campaigns with game odds from the conceptual idea and she developed to implement and uses these hand-in-hand with their clientele around. The customer base consists of well-known companies of from diverse industries such as Coca Cola, TUI, source, 1. FC Koln, Hypo Vereinsbank and Ferrero. More information under: more information: EMIRATE AG Elisabethplatz 1 D-80796 Munich contact: Anika Kanawade Tel.: + 49 (0) 89-255 41-31 fax: + 49 (0) 89-255 41-55 E-Mail: PR Agency: Sprengel & Partner GmbH nesting first race 3 D-56472 Nisterau contact: Ulrike Peter Tel.: + 49 (0) 26 61 91 26 0-0 fax: + 49 (0) 26 61-91 26 0-29 E-Mail: